“Our brain tricks us into believing the low-hanging fruit really is the ripest,” said the lead researcher, Dr. Nobuhiro Hagura. This is because we, as humans have this tendency to avoid the effortful decision and see a more challenging option as a wrong choice. We are all comfort seeking creatures, therefore, we prefer the solutions we are familiar with. And there’s nothing wrong or strange with that. But if you want to reach your full potential and go beyond imposed limitations you need to challenge yourself otherwise you won’t develop new skills and learn new ways of thinking.